Telecoms company EE Limited fined £100,000 by the ICO

Telecoms company EE Limited fined £100,000 by the ICO

The ICO has fined telecoms company EE Limited £100,000 for sending over 2.5 million direct marketing messages to its customers, without consent.

The messages, sent in early 2018, encouraged customers to access and use the ‘My EE’ app to manage their account and to upgrade their phone; a second batch of messages was sent to customers who had not engaged with the first.

This follows a growing trend within the ICO to clamp down on organisations who are mis using people’s data for marketing purposes. Link to the full report below:

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